Please create a set of "4 brand visual proposals" with a high degree …

Промпт / Prompt

Please create a set of "4 brand visual proposals" with a high degree of completion and a unified visual system based on the following brand information. Note: This is not a four-square puzzle, nor is it a general picture that combines the contents of 4 pictures into one picture, but a set of 4 independent pictures that need to be "generated separately in sequence." Please complete the generation of these 4 pictures continuously under the same brand visual system. The 4 pictures must clearly belong to the same brand, but each picture has different responsibilities and cannot be just 4 repeated variations. 【Brand information】 Brand name: Qingtian Xiaoguan English auxiliary name: QINGTIAN SWEETS Brand type: New Chinese summer refreshing sugar water brand / youthful oriental dessert brand Positioning in one sentence: Make summer refreshing sugar water a new Chinese dessert brand that young people are more willing to eat, photograph and share. Slogan: This bowl is just right for summer. Core keywords: New Chinese style, summer refreshing, oriental light sweetness, iced sugar water, light nourishment, utensil aesthetics, transparency, real materials, a bowl at night, youthful Target group: Young people aged 18-35 are those who like light desserts, summer night snacks, photo check-ins, exquisite takeaways and new Chinese lifestyles. Overall style direction: It is clean, transparent, oriental, restrained, has a sense of white space, the beauty of utensils, and the layering of ingredients. It is not a traditional old-school sugar water shop, nor is it an Internet celebrity milk tea shop, but a new Chinese sugar water brand for young people. Main color: Off-white, lotus seed white, coconut milk white, bamboo green, lotus root pink, amber gold Secondary color: Light tea brown, green gray, light apricot Decorative colors: A small amount of mango yellow, grapefruit orange, and watermelon red are only used to brighten certain products. Auxiliary graphics: Water ripples, bowl-shaped outline, small seal, Chinese-style small tag, simplified bamboo leaf/lotus leaf graphics, minimalist variation of cloud pattern/back pattern, food icons (peach gum, white fungus, lotus seeds, mung beans, grass jelly, taro balls, coconut milk, mango) Vessel style: White porcelain bowl, celadon bowl, glass bowl, small covered bowl, transparent takeaway cup, wooden tray, white porcelain spoon, small wooden spoon Core products: 1. Refreshing and refreshing with coconut flavor 2. Peach Gum Tremella Lotion 3. Mung bean lily rock sugar water 4. Poplar branch nectar 5. Lotus seeds and white fungus soup 6. Taro ball, grass jelly and sugar water 【Unified requirements】 1. The four pictures must belong to the same brand system, and the brand name, color matching, font style, auxiliary graphics, utensil logic, and product logic must be unified. 2. All images are in vertical format 4:5, which is suitable for social media display and brand proposal display. 3. Each picture is generated independently. Do not create a four-square grid or combine it into one overall picture. 4. The overall design should have a high degree of completion, sufficient information, a strong sense of design, and a strong sense of brand proposal, but should not be too simple or too spacey. 5. Don’t be too old-fashioned, don’t be too time-honored, don’t be too similar to a milk tea brand. It is necessary to highlight the new Chinese style, summer freshness, youthfulness, and sugar water vessel feel. 6. The Chinese title on the screen should be clear, the English text should be used only as an aid, and the layout should have a sense of design. 7. The product must look real and delicious, with clear ingredients, clear sugar and water, and exquisite utensils. 8. The 4 pictures are generated in sequence: Picture 1 → Picture 2 → Picture 3 → Picture 4. 【Picture 1】 IMAGE 1｜SUMMER SWEET SOUP HERO BOARD / Summer Night Qingrun Key Visual Task: Generate a cover image for the entire proposal. At first glance, people feel: new Chinese style, summer, refreshing, comfortable, youthful, sugar water brand. Screen structure: - Top: Brand name "QINGTIAN SWEETS", English auxiliary name "QINGTIAN SWEETS", slogan "This bowl of summer is just right for sweetness.", and small labels such as "New Chinese summer refreshing sugar water brand" - Middle part: With a bowl of "Coconut Fragrance Refreshing" as the core main visual, use a celadon bowl or a glass bowl and place it on a wooden tray. In the bowl, you can clearly see the coconut milk base, taro balls, mung beans, coconut fruits, mixed beans, and a small amount of fruit pieces. The whole is transparent and refreshing, with rich layers. - Surrounding: Place coconut, lotus seeds, mung beans, peach gum, white fungus, bamboo leaves and other raw materials in an appropriate amount. There can be slight cold fog, water droplets, water ripples, and oriental window pane light and shadow. - Bottom: Display 4 main product small cards: Coconut Fragrance Refreshing Cooling, Peach Gum Tremella Dew, Mung Bean Lily Rock Sugar Water, Poplar Nectar; add selling point icons: refreshing and refreshing, real ingredients, new Chinese desserts, summer night recommendations Requirements: The picture should look like a high-end brand cover, not an ordinary sugar-water poster. It should have a sense of freshness, beauty of utensils, oriental temperament and a sense of brand proposition. [Picture 2] IMAGE 2｜QINGRUN VISUAL SYSTEM / QINGRUN VISUAL SYSTEM file Task: Generate a brand identity system diagram to show how the brand's visual system is structured. It is more systematic and structured than the first one, but still maintains a fresh, youthful and new Chinese style. Screen structure: - Top: brand name, English auxiliary name, slogan, a small bowl of representative sugar water image can be placed on the right - The central module displays the following: 1) Brand identity system: "QINGTIAN SWEETS" in Chinese, "QINGTIAN SWEETS" in English, simplified brand seal or graphic symbols 2) Color system: off-white, lotus seed white, coconut milk white, bamboo green, lotus root pink, amber gold, green gray, light tea brown 3) Font system: Chinese title font, text description, English auxiliary font 4) Icon system: peach gum, tremella, lotus seeds, mung beans, taro balls, grass jelly, coconut milk, mango 5) Label system: summer refreshing, iced recommendation, real ingredients, new Chinese sugar water, light desserts, a bowl at night 6) Auxiliary graphics system: water ripples, small seals, bowl outlines, bamboo leaves/lotus leaves, Chinese light lines, food textures - Bottom: Displays 6 small product cards: Coconut Fragrance Refreshing Cooling, Peach Gum Tremella Dew, Mung Bean Lily Rock Sugar Water, Poplar Branch Manna, Lotus Seed Tremella Soup, Taro Ball Grass Grass Sugar Water, each with a small picture, ingredient icon and short description Requirements: Don't make it an ordinary VI manual, but more like a "Qingrun Visual System File Board", rich in information but orderly, with a sense of design methods and memory points. 【Picture 3】 IMAGE 3｜PRODUCT & PACKAGING BOARD / Product and packaging application diagram Task: Generate product and packaging application diagrams to show how the brand can be truly implemented into a salable product system. At first glance, people feel that this brand can really open a store, dine in, and take out. Screen structure: - Top: display 4 key products: Coconut Fragrance Refreshing Refreshing, Peach Gum Tremella Dew, Poplar Nectar, Taro Ball Immortal Grass Sugar Water; presented in different vessels such as celadon bowls, white porcelain bowls, glass bowls, small tureens, etc. The products must be real and delicious, with clear layers of ingredients, and the sugar water is transparent and has an icy and refreshing feeling. - Middle part: Display packaging and material extension, including transparent take-out cups, take-out bowls, seals, handbags, paper bags, menu cards, order stickers, take-out stickers, sharing packages for two people, etc.; unified and continued brand system: light color matching, small seals, water ripples, small tags, new Chinese label feel - Bottom: Display 6 complete product cards: Coconut refreshing refreshment, peach gum and white fungus dew, mung bean and lily rock sugar water, poplar nectar, lotus seed and white fungus soup, taro ball and grass jelly syrup; add selling points: refreshing and relieving heat, real ingredients, iced recommendations, new Chinese desserts, a bowl for summer nights; if space allows, additional toppings can be recommended: coconut milk, sago, taro balls, grass jelly, and peach gum Requirements: There must be a feeling of "really selling". It can’t just be a pile of food, it should reflect the sense of system, packaging, utensils and brand. [Picture 4] IMAGE 4｜CAMPAIGN & SPACE BOARD / Communication and scene application diagram Task: Generate communication and scene application diagrams to show the communication effect and spatial application of "Qingtian Xiaoguan" after entering the real scene. The focus is on “Summer Night Sweet Shop + Youthful New Chinese Style Store + Social Media Communication”. Screen structure: - The main scene on the left: showing "New Chinese-style candy shop / summer night candy shop / store scene", with "Qingtian Sweet Shop" written on the door, and English auxiliary "QINGTIAN SWEETS" can be provided. The store is young, clean, with light Chinese elements, not too old-school; the scene has a counter, finished candy display, utensil display, soft lighting, and a small number of young customers or clerks can appear. The overall atmosphere is summer night, gentle, fresh and comfortable - Upper right: Display of pop-up mall or small sweet water stalls, including brand posters, product displays, small menus, utensils and take-out products - Middle right: Two promotional posters are displayed, one focusing on coconut fragrance to refresh and refresh, and the other focusing on peach gum, white fungus dew or poplar nectar; the poster copy can be "This bowl is just right for sweetness in summer.", "A refreshing mouthful, just in time for summer.", "Summer nights are suitable for a bowl of sugar water." - Lower left: Simulate 3-4 mobile phone vertical pictures of social media content, which can include new product recommendations, summer night recommendations, iced refreshing recommendations, and real material display - Lower right: Display brand touch points such as branded paper bags, tissues, coasters, seals, small cards, takeaway stickers, etc. - Bottom: Add application scenario tags: Summer Night Sugar Shop, New Chinese Desserts, Light Nutrition Desserts, Ice Recommendations, Young Community; you can add an emotional slogan: "Summer Night, a bowl is just right." Requirements: It has a more sense of scene and story than the third one. It’s not a milk tea shop, nor a cold dessert cafe, but a young new Chinese-style sweet shop. Overall, it is warm, refreshing, comfortable, and has a strong sense of spread, but it should not be messy. 【Execution method】 Please strictly follow the following procedures: 1. First understand and unify the brand visual DNA internally. 2. Then start to generate the first picture: the main visual of Qingrun on a summer night. 3. On the premise of maintaining the same brand system, continue to generate the second picture: Qingrun Visual System File. 4. On the premise of maintaining the same brand system, continue to generate the third picture: product and packaging application picture. 5. On the premise of maintaining the same brand system, continue to generate the fourth picture: communication and scene application diagram. 6. During the whole process, do not merge the four pictures into one, do not make a four-square grid, and do not let the contents of the four pictures repeat. 7. Please always remember: these are 4 consecutive brand visual proposal pictures of the same brand, not 4 different projects. 【Ultimate goal】 Output a set of 4 independent but highly unified "Qingtian Xiaoguan" brand visual proposal pictures: - The first one sets the tone - The 2nd picture is responsible for explaining the system - The third person is responsible for product launch - The fourth picture is responsible for communication and scene landing The complete set of results should have: Unified brand visual DNA, clear page division, high-finished aesthetics, business proposal sense, display sense, portfolio quality, and effects that can be directly used for brand concept display.

Тип / Type: фото / photo

Автор / Author: Kurator

Теги / Tags: товар, реклама